top of page

Culture Radar

Anyone can spot a trend. The real challenge is jumping on it without your brand looking like a try-hard. We track cultural shifts, internet behavior, the weird stuff people are paying attention to, and bake it into your strategy without making you sound like a brand trying to be the cool mom. Staying relevant isn’t about chasing trends. It’s about knowing when to shut up, when to lean in, and when to drop something so on-point it feels psychic.

ren hang- three boys smoking in a car, frank ocean photographer
camera focus
assouline x zara
camera focus
_jadeybird wears GRISÉ NYC
camera focus
NYC Street style

We keep up with Gen Z so you don't have to

We get it. Keeping up with Gen Z feels like trying to decode a cult in real time. The slang changes weekly, the humor’s too advanced for anyone who has a job. Lucky for you, we speak fluent delulu. We take the trends, the memes, the inside jokes that make no sense to HR, and turn them into a way to be infiltrated among them.

The culture nitty-gritty

TREND UPDATES

Weekly meetings monitoring shifts in societal norms, behaviors, and preferences to adapt strategies

TREND SPOTTING

We identify trends and cultural moments that your brand can leverage to create buzz

CONNECTION

We ensure campaigns resonate with your target demographic in real time

bottom of page