Hinge

Experimental Concept

"If he wanted to, he would." A popular saying often repeated among Gen Z in the dating scene. This campaign, once again, sends a bold and relatable message towards today's modern dating landscape, encapsulating a sentiment that echoes through the corridors of modern dating. It's a phrase that carries the weight of expectations, empowerment, and a no-nonsense attitude.

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The "Tricking a girl into telling me where she wants to go eat." concept centers around a popular TikTok-originated, Gen Z inside joke about girls never knowing where they want to eat. This cheeky phrase taps into the lighthearted side of the dating journey, acknowledging the sometimes tricky dance involved in making a dining decision.