Susi Sushi

INDUSTRY

Restaurants

YEAR

2025

CLIENT

Experimental Concept

Barcelona has sushi spots on every corner, but Susi Sushi isn’t here to blend in. For this restaurant in the heart of a tourist-heavy city, we created a disruptive campaign targeting exactly the kind of people who would stop in: curious, young, and very much not looking for “authentic Japanese heritage.” Instead of going traditional, we went feral. The campaign is packed with sensual innuendos, blunt humor, and just enough cheekiness to make it clear this isn’t your average sushi experience. It’s loud, irreverent, and built to turn heads on the street, whether you’re hungry or horny. Susi Sushi isn’t trying to impress your sensei. It’s trying to get you in the door, get your mouth open, and serve something you’ll remember.