When Funtasia came to us, they wanted their social media copy to feel a little less… corporate brochure, a little more human. So we jumped in to handle all their copywriting (design has handled in-house). The goal was to make their communication sound more like people talking to people and less like an academic ad, so we focused on keeping it smart, direct, and full of personality while staying true to their brand’s voice and mission. In other words: they handled the visuals, we made the words talk back.