There are projects you take on because they make sense on paper. And then there are the ones you say yes to because you can feel what they could become before a single file has been opened. Kiki was the second kind. When Kiki came to Blumm, the idea was already there. A conscious luxury bag brand focused on celebrating life's small joys. Our job was to build the world around it. What we built We came on as Kiki's full creative partner, handling everything from the ground up.

When a client tells you they've been invited to present at an Apple event, you don't ask questions. You open a new file and you get to work. Mikael Selassi, photographer and someone we've had the pleasure of working with for over a year, was invited to lead a session at Today at Apple. For anyone unfamiliar, Today at Apple is the programme Apple runs across its stores worldwide: live sessions led by artists, photographers, musicians, and creators, designed to inspire the peop