The inspiration for this campaign came from the desire to showcase Hammam Al Ándalus as a unique and rejuvenating experience in Madrid, offering something distinct from the typical tourist attractions. By blending humor with the concept of wellness, I aimed to create a memorable ad that highlights the spa’s ability to provide a luxurious escape from everyday stress. The series of prompts playfully compares the benefits of a spa visit to therapy, adding a relatable and engaging twist.​