Matcha Mama

CLIENT

Experimental Concept

We didn’t want to start a matcha brand. We wanted to start a movement. One that gives you permission to be calm and chaotic. Peaceful and pissed. Grounded and going through it. Matcha Mama was born in a moment of emotional exhaustion, caffeine withdrawals, and identity crises, and honestly? She made sense. She’s the cool mom who tells you the truth you don’t wanna hear while handing you a cup of ceremonial-grade clarity. She doesn’t meditate. She manifests revenge. She doesn’t sugarcoat. She stirs. This matcha brand isn’t about clean wellness. It’s about real wellness, the kind that holds space for spirals and still shows up with a damn frother.