GETTING KIKI READY TO LAUNCH

There are projects you take on because they make sense on paper. And then there are the ones you say yes to because you can feel what they could become before a single file has been opened.

Kiki was the second kind.

When Kiki came to Blumm, the idea was already there. A conscious luxury bag brand focused on celebrating life's small joys. Our job was to build the world around it.

What we built

We came on as Kiki's full creative partner, handling everything from the ground up. That meant the website, the social media presence, the photography, and the full pre-launch marketing strategy. The kind of brief we live for.

The pre-launch

For social, we're building a pre-launch presence designed to create quiet desire before anyone can even buy anything. The weeks leading up to June 15th have been intentional. Every post, every asset, every caption has been building toward the same thing: the feeling that something worth paying attention to is about to arrive. By the time Kiki launches, the audience will already know who they are.

June 15th

Kiki launches on June 15th. Concious luxury rooted in the small joys of life.