When a Bali hostel with a name like What The Duck hit us up, we knew the content had to be just as cheeky as the brand. We built out their Instagram with reels that didn’t just show the pool and the beds (snooze) but the energy and the “how did I end up here?” stories every backpacker knows. Our job was simple: create the content, write sick copy, and make their feed feel like the friend you meet in the dorm who ends up convincing you to stay an extra night.