Foreo Sweden
INDUSTRY
Skincare
YEAR
2024
CLIENT
Experimental Concept
The concept for this campaign arose from the desire to address men's grooming concerns with humor and relatability. Recognizing that many men are self-conscious about hair loss but might overlook skincare, we aimed to highlight the benefits of the FOREO Luna 4 Men in a way that resonates and entertains. The prompt, "We can't fix your hairline, but we can fix your skin," humorously acknowledges a common issue while pivoting attention to something men can improve: their skin.
By addressing a common concern (hair loss) with a humorous twist, the ad connects with the audience on a personal level, making the product memorable and relatable.
The ad shifts the focus from an uncontrollable issue (hair loss) to a solvable one (skincare), empowering men to take charge of their grooming routine with confidence.